Piff's On Queer Eye
The cast of Netflix's Queer Eye just worked their magic on John van der Put - the guy in the dragon suit!
Rory Adams
One Ahead's Gift Guide
It's that time of year when we awkwardly ask our family to buy us props they don't fully understand.
Max's Major Problem
Trying to make sense of one magician's insane magic "prank" that caused major internet backlash. Spoiler: it makes no sense.
David Blaine's New Series
A closer look at details of the magician's new show and why it marks a shift in Blaine's well-established TV career.
Why Does "America's Got Talent" Love Magic?
Magic is in 11 of the top 50 AGT YouTube videos.
How TV Magicians Switch Predictions
Learn the secret magic methods
Why Do Magicians So Often Become Mentalists?
Examining the common transition
How to be the Famous Magician in Your Community
Learn an easy magic trick "hand-off" method
What's a Good Opener Anyway?
Why haven't magicians cracked this...
The Tricks Every Magician Should Consider Owning
Our most-requested magic topic
Magic Words & Snapping Fingers: But Why?
PLUS: Learn an Avengers card trick
Steinmeyer's Strange Illusion Patents: Examined
What makes his patents so unusual?
Unusual Solutions to Magic's Biggest Problems
The future of magic is changing
Hand Jobs and Magicians
A behind-the-scenes look at magician hand doubles.
5 Things Famous Magicians Do That You Can Do Too
Steal their tried and tested tactics
The Problem Facing Chinese Magicians
Ways to avoid being accused of using a stooge
It's Your Fault If Your Spectators Say This
Magicians should pay attention to this
You're Doing Impression Pads Wrong: Explained
A concise article packed with actionable insights
Natural Misdirection: Explained
Enhance your tricks with this type of misdirection
An Invisible Marking System Your Phone Scans
How this tech reveals the order of a shuffled deck.
How to Get Your Friends to Want to See Magic
Get people asking to see more tricks
The Best "Pre-Show" Techniques
A consultant explains the principle
How to Scale Up Your Magic for Television
A pro magic writer's advice on making tricks feel bigger
Teller's Most Infamous Quote About Magic
How far can you push his idea?
Change How You Think About Changes
Improve your magic with this principle.
30 Magic Trick Hooks You Can Steal for Yourself
Magicians can copy these lines
Perform Color Match for $5
6 Simple Methods Revealed
This Book Test Works With ANY Book: Learn it now!
No special app, no memory-work or peeking
You're Doing AmazeBox Wrong
Secrets from a pro magic consultant.
How Do Magicians Duplicate Signatures?
A magic consultant's method
Advice for Performing Stage Magic On TV
Learn TV Illusion secrets
Netflix Has a New Magic Prank Show
Why Justin Willman is so special
Pseudo-Methods Explained: For Magicians
Famous magicians use these.
David Copperfield's Only Patent: Revealed
This magic trick was worth it.
Most Magicians Don't Know About Low-Odds Convincers
Rory Adams teaches a candy trick.
3 'Pre-Show' Examples You Can Steal for Yourself
Learn the secret magic principle.
How Much Money Do Pirates Steal From Magicians?
The battle between magicians and pirates.
3 Ways Successful Magicians Use the Dual Force
Learn how to use this secret magic principle.
Epstein Accuser Suggests David Copperfield Knew Young Girls Were Paid to Recruit Others
Magicians can't ignore this.
7 Magic Trick Ideas to End The Year: Enjoy!
You will want to read these ideas from a professional TV magic writer. Get inspired to bring these to life or create your own.
My first session convention was ten years ago.
Rory reflects on ten years of magic conventions and the moments that change his career.
A Costume Drawing Duplication: Easy Method with No Tech
Learn a method idea for a costume colour match effect you can perform with items you already own.
A Lottery Prediction Method: Winning Numbers
Learn a fun and simple way to perform a lottery prediction trick.
One Ahead Gift Guide: 2023
It's official! Here's this year's gift guide from the editor of One Ahead.
Omegle is dead... where will the TikTok magicians go next?
With the platform closing as announced today, we deep dive into why magicians flocked to the site for its endless supply of spectators.
How this magician made $20,000 every day
The full story, including Steve's quotes. Plus, why magicians can be incentivised to leave the magic market over time?
An Argument for Removing All Secrecy from Magic
Let's imagine a world with no secrets. How awful (or brilliant) that might be for the magic community.
Will Derren Brown’s New Show Change Magic Forever?
A look at how audiences are reacting to the concept of actors playing magicians.
Magicians: The Time Is Now
Successful magicians do this, and it's not too late for you to implement this into your magic. Business advice from interviews with Dan Rhodes and Doug McKenzie.
Why are magicians not talking about this? Big Story
The highest-grossing magician in Europe just had the highest-grossing show on Broadway. Ummm, can magicians talk about this now?
Magic Pirate Bounty Hunters: It's A Real Thing
The story behind a new way to fight magic piracy and how you can make money doing so.
Shin Lim's Crediting Mess: Shape of My Heart
Magicians were upset this week as Shin performed to a song with playing card lyrics.
How Did Murphy's Get Our Email Data?
Magicians are wondering how Murphy's Magic got their private data. We might have discovered the secret.
The Bra Burning Magician
How one magician campaigned 50 years ago to get women accepted by the community.
Ben Hart stole the show: Edinburgh Fringe 2023
What can magicians learn from the best magic shows at this year's festival?
This TV Show Uses Illusion Methods, and It's Amazing! Couples Therapy
Magicians should take note of how the Couples Therapy producers used magic illusion methods to hide cameras within the set.
What Can Magicians Learn From Cardistry Con 2023?
Dan and Dave brought their cardistry conference to London this year. We went along to see what magicians could learn.
Learn A Great Method for a Coin Bend with a Borrowed Coin: Magic Trick Tutorial
This is a fooling and fun method for a coin bend that takes place in the spectator's hands. The method will surprise you.
This Threads News is a Wake Up Call to the Magic Industry: Prediction
Is this the end of independent magic shops?
Is This Magic Brand Breaking The Law?
Too many readers have sent this story to us. We had to cover it as best we could.
This is How Famous Magicians Make Money: Valuable Insights
Learn from their monetisation strategy and become a higher-earning performer.
Why David Blaine is the Best at THIS: How You Can Be Too
Rory goes over three tools you can employ in your magic routines to feel as improvised and engaging as Blaine's tricks.
This New Levitation Illusion Video Will Inspire You
Magicians: take a look at this new illusion by Angelo Roay and feel inspired.
Most Magicians Don't Know About Putpocketing
Discover how big-name magicians rely on this secret principle to enhance their magic.
Most Magicians Don't Know About the Mishear Convincer
This is how the best magicians use what's known to be one of the most risky convincer to create more fooling magic tricks.
How to Cast Spectators for Street Magic Filming
Discover how big-name magicians cast spectators for street magic shoots and how you can do the same too.
How to Perform Magic for Friends
A look at when and how magicians can perform magic in casual situations.
The 5 Best Methods for Lottery Prediction Magic Tricks
The definitive list of magic trick methods for the stunt that was made famous by illusionists like Derren Brown.
The Best Most Underperformed Magic Trick: Revealed
Why are magicians not performing this effect?
David Blaine Injured Himself on Stage Again
Of course he did. Here's what happened along with what magicians can learn from Blaine's painful mistakes.
Magicians Who Protect Their Ideas Don't Have Many
Rory shares his magic mindset when it comes to creativity and the value of unexecuted ideas. It might not be what you're used to.
Learn a Prediction Trick for Casual Performances
Discover a bunch of magic principles built into this fun prediction trick to fool friends, family and colleagues.
"Mommmm, the magic reviewers are reviewing each other again."
15 years of making magic product reviews on YouTube has driven them all mad. This is the story of 'The Fall', it's market launch and subsequent fallout - buckle in.
Lottery Tutorial
Online tutorial for those who purchased The Lottery Prediction book.
David Blaine Just Accidentally Stabbed Himself — For REAL
Here's the new story about how Blaine just injured himself on stage in the same way Derren Brown did too. This trick might be cursed!
How To Publish a Profitable Magic Product?
Not all great tricks make for great products. Here’s how successful magic brands only invest in profitable magic releases.
An ‘Any Card At Any Number’ Method
Learn a deceptive method for a casual ACAAN effect to perform with family, colleagues and friends.
How To Improve A Magic Trick
Take a closer look at how a magic consultant improves magic tricks. What are the best practices and priorities when making routines better?
One Ahead's Ones to Watch: 2022
These magicians will shape the future of magic.
Andi Gladwin On Why You Should Publish Magic
Rory's thoughts on publishing magic. Plus, an interview with Vanishing Inc. Co-Founder Andi Gladwin on the how and why of producing best-selling magic tricks.
8 Questions Murphy's Magic Never Answered
After Murphy's asked to comment on a recent public allegation of product theft by Bond Lee. I sent them eight questions about piracy and copy-cat products and waited and waited and waited...
One Ahead Gift Guide: 2022
MAGICIANS: It's that time of year when we awkwardly ask our family to buy us props they will never understand. Here’s my magic trick suggestions and a bunch of other fun items.
Most Magicians Don't Know About The 'Dumb Force'
Let's learn the secret and some clever uses. Plus, I'll tell you why this is one of the dumbest and most satisfying TV magic forces.
I Watched Criss Angel's New TV Show So You Don't Have To
Criss Angel is back on TV as the face, mentor, producer, and judge of his new magic show shot at the Criss Angel Theatre, in which celebrities perform only Criss Angel's illusions.
Mr Blonde Speaks Out About The Controversy
Woah! Blonde's website is down, his socials have vanished, and we take a look at his final public statement.
I Paid a Private Investigator to Tell Me the Identity of Mr Blonde
I’m not sharing their name, but I will use this to dive into the topic of anonymity in magic - The Masked Magician, The Jerx, Mr Blonde... why's everyone so afraid of themselves?
WTF Happened To Justin Flom?
YouTube just announced they'll pay creators to post Shorts, and immediately Justin Flom began sharing his TikToks on YouTube. Now, for the first time in years, I'm seeing his magic in my feed again...
A Magician Is The New Blue Peter Presenter
This is why Joel M landing the role of presenter number 41 on the longest running children's show is such good news for magic.
Is Anyone Watching Penn & Teller: Fool Us?
116 episodes later, let's unpack the timeline of the long-running magic reality competition show. How did the show go from 4 million viewers to 0.5 million viewers per episode?
I Think You Should Move
I asked successful working magicians for their advice building a career in magic. Can you make a great living in magic and support your family doing so? Here are the five biggest notes they all had.
The Final Piece Of The Puzzle
In today's post, we use a forgotten forcing method to create an impossible puzzle piece prediction. The spectator chooses a puzzle piece and it's the final piece of a puzzle you made earlier.
My Month Of Magic Musings
It's time to reflect on a month of daily magic essays. Plus, it's your final day to secure your free copy of a super rare Magic Musings first edition book.
Here's Why Magic 'Cut Points' Suck
In today's post, why do so many TV magicians rely on this technique, why have I lost faith in this method and what am I going to do instead moving forwards?
Emotional Dollar Bill Trick: Revealed
Learn to make the face on a borrowed bill smile and frown with an optical illusion... then lock the smile in place, leaving the spectator with an impossible souvenir.
Mindful Die Trick: Secret Revealed
Learn an analogue method for knowing exactly which number on a dice gets randomly selected by a spectator. You'll kick yourself when you discover the secret.
Draw Lines, Break Lines, & Timestamp Your Magic
In today's post, let's breakdown the psychological importance of invisible lines. Plus, why horror films prove your spectator's imagination will often beat your trick.
David Copperfield's Statue Of Liberty Vanish: Behind The Scenes
In 1983, millions tuned in to watch a then 26-year-old David Copperfield vanish The Statue Of Liberty. In today's post, read David's commentary on how he pulled it off...
When Should You Use An Accomplice?
In today's post, we explore why magicians should consider using a confederate for their performances. When is a good time, who to work with and also why 'card through window' is so underrated.
A Method For The Invisible Bullet Catch
MAGICIANS: learn how to turn an invisible bullet real after it's fired from an invisible gun and caught by the magician. The genuine bullet has the spectator's signature or freely named number on it.
A New Light And Heavy Box Method
In today’s paid post, we break down a classic of magic. Plus, learn the secret for an impossible light and heavy card box trick with items you already have at home.
Should Magic Be Flawless?
In this post, we learn a card control first published in 1938, and explore why Derren Brown is so brilliant at embracing mistakes.
David Blaine Performs Double Cross Too
Watch The Video Now
The Story Is More Than The Trick
Rethinking The Invisible Deck
King Charles, The Magician
Let's breakdown the new King's lifelong passion for magic - how he became a member of The Magic Circle and which trick he performed in his audition.
Most Magicians Don't Know What a Narrowing Force is
Don't be like most magicians.
Keith Barry is Underrated
"As a teen, I would seek out Keith Barry clips. He had a show in America, and every clip I could find would blow my mind. All of his magic stands the test of time. It’s consistently strong and..."
Are You Confident Enough To Miscall?
Magicians who can do this always impress me
All You Need is 5 Tricks (& 5 Clients)
How To Think Mindfully About Your Magic Business
Please Stop Telling Spectators It's An Ordinary Deck
Magicians should do this instead...
How To Master The Magic Pick-Up Shot
The secret cheat TV magicians use all the time
The Magic Industry Is An Incubator For Creator/Business Talent
Here's why magic industry names eventually leave the coup
Here's Why Magicians Care About FISM
Magic World Championships 2022 Quebec
If you build it, they will come: sure.
Buckle up; it's time to start selling yourself.
Casting Spectators for Magic TV Shows
Yep, TV shows cast spectators...
Everyone thought this was a camera trick
Here’s the simple truth
Why Do You Perform magic?
An exercise for every magician
I Hate When Magicians Do This...
The biggest pet peeve of a magic writer
Learn A Trick: Make A Signed Coin Appear Anywhere
Plus some musings on creativity.
What Are 'Live Edits' & Why Do Magicians Use Them?
A secret tool only used by TV magicians...
A Magic Consultant Who Does Not Perform
An update on this project and my relationship with magic.
What's The Most Popular Playing Card To Force?
We watched 100's of magicians to find the best choice
This Netflix News Is A Wake Up Call To The Magic Industry
Is this the end of the online magic tutorial boom
These Are The Best Ways To Stop Your Pulse With Magic Methods
Magicians need to try this effect
Worth Watching: This New Oz Pearlman Video
He's been breaking records and reading minds
How Do The Best Magicians Use Multiple-Outs?
I might be giving away too much in this article.
Magicians Need To Watch Timon Krause
And then never watch magic again
What's The Future Of Magic?
Magic is evolving at a rapid pace
🇺🇦 Magic on Ukraine’s Border
Guest Post from Archie Manners
Speed Up a Watch With Your Mind: a Method
It can even be a borrowed wrist watch.
Dear, Blackpool Magic Convention.
I suppose this is a love letter of sorts.
How Magicians Send Secret Messages
Get key info from an assistant
Lessons From A Magic Prototype
An impossible hands-off playing card trick
Turn Your Watch Into A Prediction Watch!
A work in progress for us to build upon
5 Easy SEO Wins For Professional Magicians
How do you get your website to the top spot on google?
A Self-Working Lottery Prediction: Learn It Now!
Super Easy, Perform Solo with a Genuine Printed Ticket 👀
Can NFTs Fix The Magic Industry?
$13,000 For A Digital Playing Card?!
What do Michael Weber, Calen Morelli & Nate Staniforth Have In Common?
Ingredients of a good idea.
Fool Us Whistleblowers
I spoke to some previous contestants
Another Reason To Dislike TikTok
A Story Told In Three Parts
Magic In An Airport
A secret shortcut to great magic ideas
Magicians Need To Try This Caveman Exercise
Use this secret tool to write better scripts and stories.
TikTok Star, Ash Magic, with 7 Mil Followers, Publishes His First Magic Book
Why are social media magicians starting to publish magic books?
Make Lightning Strike On Command
Magic Stunts & Their Origins
Make $1 Million With A Magic Product
The secret "tricky ten" formula to spot best selling tricks
12 Things Every Magician Can Do Today
Advice from casting magicians for Late Night, Talent Comps & more.
7 Variations Of Bestselling Tricks
Laypeople will not know or care if your trick is a version of something that already exists. They will notice if a trick feels unique to you. Let's look at some great new examples in this post.
Harness The Power of Dual Reality
The secret magic principle used by consultants
What Is A Magic Consultant?
A must read for magicians who have never hired a consultant
Perform Master Prediction Box for $5.
Six method ideas to demo how TV magic works differently
How To Patent A Magic Trick
Don't listen to the Facebook magicians
When All Else Fails... Mic Check.
The morality of TV magic's infamous method
Dealing With Challenging Spectators on TV
A masterclass from Derren Brown
Dr Strange's New Magic Show
Let's take a closer look at the tricks featured in Disney's New Avengers Campus. How did the creative team make off-the-shelf magic tricks feel totally unique?
Performing magic on Clubhouse
Perfect tricks for the drop-in audio app
Why Should Magicians Watch The Friends Trailer ?
What does it show us about magic?
Important Questions for Every Magician
Do you have the answers?
How To Get TV Networks to Think of You
Be the person they call when channels need magicians
Coin Through T-Shirt Revealed
Learn the secret and start performing
Creating Magic for Jeff Bezos
Magic tricks based on follower suggestions...
Fake It Before You Make It
Magic to Reality: Step One
Ed Sheeran's Theory on Producing Magic Tricks
How to bring a trick idea to real life
Uri Geller Bends Canal Boat's Press Coverage Towards Himself
A Breakdown of Magicians & Publicity Stunts
What are the Best Investments in Magic
Answering Subscriber Questions
What Counts As A Camera Trick?
Magicians can't even agree on this...
5 Places You Always Find Great Magic Methods
A Magic Consultants Treasure Map
The Best Trick Calen Morelli Ever Showed Me
And it's not what you'd expect it to be
Did Rick Lax Change Magic & The Internet Forever?
Fake Science, Magic Pranks, Life Hacks... Conspiracy Magic.
TV Magicians and Their Off The Shelf Tricks
In this post, we break down my favourite Derren Brown routine, and look at why the best magicians are more than happy to put their own take on shop-bought tricks.
Learn a Trick: Gift Card Prediction
How do magic consultants think about principles?
These Are The World's Worst Magic Consultants
How We Can Learn From Their Mistakes
Learn an Impossible Card Trick
Rethinking ways to perform tricks you already own.
Make a Web Search Trick in 15 Minutes
Learn to build your own for free + the importance of prototyping
