Skip to content
4 min read

Shin Lim's Press Blitz

The magician has been performing all over the place. Here are the psychological tools he uses to fool Jimmy Fallon.

Shin Lim studio shot
Shin Lim

Shin Lim recently performed magic on Jimmy Fallon, Kelly Clarkson, TODAY, NBC News, and even Formula 1 to promote his new Las Vegas residency.

Let's delve into the psychology behind Shin Lim's charming persona, focusing on his card magic performance on The Tonight Show.

Shin Lim has Fallon open a brand-new deck of cards. Then Lim demonstrates some sleight-of-hand moves: the top deal, the bottom deal, and the laser deal.

Then he says, "This is just sleight of hand—I want to take this to the next level." He asks Questlove, the drummer of the house band, to imagine a card and name its suit: spades. 

Lim riffle-shuffles the deck and deals cards into ten piles, numbered 1 through 10. Each pile contains the same number of cards as its position: one card, two cards, and so on. Amazingly, the top card of each pile is the Ace, 2, 3, etcetera, all in spades—the suit Questlove named.

Then he picks up the 6 of Spades, the card Questlove chose, along with its pile. Suddenly, a royal flush appears, but the 6 of Spades has vanished. The 6 of Spades reappears—in the inner pocket of Questlove's jacket.

Boom.

Now, back to the initial question: what makes Shin Lim such a charming magician? The answer lies in his ability to harness psychological elements to build an emotional bridge with his audience, elevating the magical atmosphere.

Shin Lim possesses a rare talent: an incredible coherence between his facial expressions, eyes, and body movements. This synergy creates a commanding presence, especially in the intimate setting of close-up magic.

His eyes are magnetic. Before each effect, he locks his gaze on the audience, almost as if creating a personal connection. This pause slows attention, generating suspense. His eyes seem to say, "This moment is for you."