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The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.
This devious new method can work with any book. There's no special app, no memory-work or peeking. You will love it.
20 years of alleged deception and a 15 year feud led up to perhaps the biggest drama the magic industry has ever seen. This is the timeline.
She campaigned to get women accepted by the magic community. 50 years later, one magician tried to track her down.
Your magic tricks will become 10x more entertaining and fooling with these psychological techniques. Use them wisely.
Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.
Learn a prediction trick with a floppy disc and dive into exactly what makes its double writing method so effective. Too many magicians do this wrong.
This magic principle seems to be beloved by magicians who use it, but what are its benefits, how does it work, and when should you use it.
Smart practice beats hard practice. Learn how top magicians refine their routines and get stronger reactions.
Learn to unlock progress with your magic through the psychological tools and practical shifts taught in this article.
Every magician has a character—whether they realise it or not. Learn how to start shaping a version of you that’s intentional, engaging, and authentic onstage.
In magic, kicker endings are everywhere — but more twists don’t always make for stronger reactions. Here’s a smarter, underused way to end your effects.
The complete guide to the ACAAN plot—why it’s so strong, the core methods, and the legendary approach of David Berglas
Why the final image of every magic trick matters most—and how to craft it perfectly.
The key card is more than a beginner’s tool. Here’s how professionals turn a simple method into a powerhouse.
Use these psychological tools to connect with your magic audience and leave a lasting impression.
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