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The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.
This devious new method can work with any book. There's no special app, no memory-work or peeking. You will love it.
20 years of alleged deception and a 15 year feud led up to perhaps the biggest drama the magic industry has ever seen. This is the timeline.
She campaigned to get women accepted by the magic community. 50 years later, one magician tried to track her down.
Your magic tricks will become 10x more entertaining and fooling with these psychological techniques. Use them wisely.
Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.
Why Craig Petty could be the only frequent magic creator left. Looking at the future of the magic marketplace through the lens of growing wealth inequality.
We break down the methods, principles, and subtleties that define the plot—including the history of a method kept secret for over thirty years.
Luke Oseland shares the best practical business for successfully taking your magic to the Edinburgh Fringe Festival. Actionable insights for professionals.
Whether you’re performing for one or one hundred, a routine can feel too small—or too big—if you don’t adapt it. Here’s how to quickly make your magic fit the room.
You have the power to influence how your audiences emotionally process your magic. Gaia shares the psychological tools for you to use.
Framing magic as a game invites your audience to play along—literally. Learn a self-working Memory trick where the magician never touches the deck.
Great magic doesn’t always start with the method—it often begins with a closer look at the objects we think we understand.
This magic principle seems to be beloved by magicians who use it, but what are its benefits, how does it work, and when should you use it.
Learn a prediction trick with a floppy disc and dive into exactly what makes its double writing method so effective. Too many magicians do this wrong.
Smart practice beats hard practice. Learn how top magicians refine their routines and get stronger reactions.
Learn to unlock progress with your magic through the psychological tools and practical shifts taught in this article.
Every magician has a character—whether they realise it or not. Learn how to start shaping a version of you that’s intentional, engaging, and authentic onstage.
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