One Ahead
Essential Insights for Magicians
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Why Craig Petty could be the only frequent magic creator left. Looking at the future of the magic marketplace through the lens of growing wealth inequality.
The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.
This devious new method can work with any book. There's no special app, no memory-work or peeking. You will love it.
She campaigned to get women accepted by the magic community. 50 years later, one magician tried to track her down.
Your magic tricks will become 10x more entertaining and fooling with these psychological techniques. Use them wisely.
Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.
Learn a surreal, original coin trick that looks like something you might see on a TV magic show.
Magicians either love it or hate it. But have we truly uncovered its full potential?
Should you always say yes to impromptu performances? Sometimes, spotting the right context is far more valuable—especially in the long run.
Discover which tricks, books, games and more gifts our writers recommend. Our most-read edition every year.
Learn a complete, updated method for the General Card—a routine that plays big using nothing but a borrowed, shuffled deck.
We spoke with magic consultant Ben Seidman about how the illusions were created—and what didn’t make it into the final cut.
A clinical psychologist shares practical advice for magicians to calm themselves before every show.
Learn tried-and-tested techniques and scripting decisions that take this deceptive method to new levels.
Learn a full routine that blends this card magic classic with updated structure, visuals, and spectator focus.
A follow-up to the predictions on the future of the magic marketplace given the premise of growing wealth inequality.
This truly is often one of the most direct and simple ways to gather necessary information from an audience.
Learning these techniques could be more impactful to your magic than any double-lift or second-deal could be.
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