Essential insights for dedicated magicians.

We keep 10,000+ magicians one ahead with insider knowledge, magic deep dives, and proven methods.

The Future of the Magic Marketplace

Why Craig Petty could be the only frequent magic creator left. Looking through the lens of wealth inequality.

How to Take a Magic Show to a Festival

Luke Oseland shares the best practical business for successfully taking your magic to a fringe festival.

Tariff's Impact on the Magic Industry

Brands reveal how the industry really works: supply chains, product trends, the pressures shaping its future.

The 20/60/90 Magic Show Rule

Rory explains the simple yet effective overlay template you'll want to apply to every magic set and show.

How to Write a Derren Brown Show

For over twenty years, Derren and his team have perfected the formula for writing compelling magic shows.

Close-Up Magic Tricks

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Card Tricks, Money Tricks, Magic Apps, or see all in Close-Up

Learn The Peel Change DIY Card Magic Gimmick

This method can also be presented as a magic effect in and of itself. Learn how to apply it to your favourite card magic routines.

How to Make Any Prediction More Impressive

The same presentational technique works with mystery objects and object-to-impossible-location effects. Start using it today.

Learn the Perfect False Transfer Script

Copy this script, written with psychological principles, to convince spectators that the coin has truly disappeared.

Famous magicians

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Derren Brown, David Blaine, Penn & Teller, or see all in Famous Magicians

Is Anyone Actually Watching Penn & Teller: Fool Us?

Unpacking the timeline of the long-running magic reality competition show. How did it go from 4 million viewers to 0.5 per episode?

How to Write a Derren Brown Show

For over twenty years, Derren and his team have perfected the formula for writing compelling magic shows.

The Max Major Kai Cenat Controversy

Trying to make sense of one magician's insane magic "prank" that caused major internet backlash. Spoiler: it makes no sense.

The Psychology Behind Blaine’s Cards Across

An analysis of the magician’s TV performance reveals a masterclass in commanding attention and triggering strong reactions.

POPULAR SERIES

Read multi-part investigations and ongoing stories.

The Real Story of Jerry's Nugget Cards [1]

The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.

Becoming a YouTube Magician [1]

Part One: Magic on social media can be hard work. We asked Jack Rhodes to document his attempt to turn his passion into a career.

Performance Insights

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Psychology, Scripting, Magic Apps, or see all in Performance

Get Better Reactions with Graduated Participation

Gaia explains the "Graduated Participation" technique and the psychology behind its ability to improve spectator reactions.

Explaining Split Reveals and FORM in Mentlism

This tool is one that top mentalists and mind readers rely on to enhance the way they reveal spectators' thoughts and choices. It's worth learning.

How to Make Your Magic Unforgettable

Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.

Magic in the Media

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Television, Film, Radio & Podcasts, or see all in Media

Behind the Magic of Now You See Me 3

We spoke with magic consultant Ben Seidman about how the illusions were created—and what didn’t make it into the final cut.

Piff The Magic Dragon on Queer Eye

The cast of Netflix's Queer Eye just worked their magic on John van der Put - the guy in the dragon suit!

Casting Spectators for TV Street Magic

Discover how big-name magicians cast spectators for street magic shoots and how you can do the same too.

Shin Lim's AGT Video Crediting Controversy

Magicians were upset online when Shin performed to a song with playing-card lyrics — but he might not be the first to do it.

STAGE & Parlour magic

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Parlour, Illusions, Staging, or see all in Stage

A New Method for the Phone Roulette Magic Trick

Many have performed variations of the routine made popular by Justin Willman. This new method streamlines the final teleportation.

Get Better Reactions with Graduated Participation

Gaia explains the "Graduated Participation" technique and the psychology behind its ability to improve spectator reactions.

The 20/60/90 Magic Show Rule

Rory explains the simple yet effective overlay template you'll want to apply to every magic set and show.

THE MAGIC INDUSTRY

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Marketplace, Community, Career Advice, or see all in Industry

Breaking the Thread: Mesika v. Penguin Magic, et al

A timeline of events, the lawsuit, and why this might impact the entire magic community.

Secret Magic Products Story

Famous magicians do not buy the same magic tricks as us. They have access to advanced, exclusive methods. We tracked down their creators.

Tariff's Impact on the Magic Industry

Brands reveal how the industry really works: supply chains, product trends, the pressures shaping its future.

The Real Story of Jerry's Nugget Cards [1]

The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.

Magic Methods

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Principles, Magic Tutorials, Gimmicks, or see all in Methods

A New Method for the Phone Roulette Magic Trick

Many have performed variations of the routine made popular by Justin Willman. This new method streamlines the final teleportation.

Handling Magic Trick Outs Like a Pro

Gaia shares guidance on how to prepare "outs" and always be ready for anything that could go wrong during a magic performance.

You're Doing SvenPads Wrong

Advice for magicians when using SvenPads as a method based on ten years working with famous magicians.