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Principles and secrets
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Essential Insights for Magicians
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Industry
17 min read
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Why Craig Petty could be the only frequent magic creator left. Looking at the future of the magic marketplace through the lens of growing wealth inequality.
Career
14 min read
Luke Oseland shares the best practical business for successfully taking your magic to the Edinburgh Fringe Festival.
12 min read
Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.
Stage
4 min read
Your magic tricks will become 10x more entertaining and fooling with these psychological techniques. Use them wisely.
3 min read
For over twenty years, Derren and his team have perfected the formula for writing compelling magic shows. But what is his secret?
11 min read
The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.
Close-Up
Mar 12, 2026
10 min read
You're not supposed to repeat this trick. But what if you did? Giacomo shares a method for combining the classic plot with a "Triumph."
Performance
Mar 5, 2026
9 min read
In magic, everything revolves around setting and breaking expectations. But what happens when expectations rise too high?
Feb 26, 2026
Famous magicians do not buy the same magic tricks as us. They have access to advanced, exclusive methods. We tracked down their creators.
Methods
Feb 19, 2026
13 min read
An overview of existing methods for selecting a desired spectator seemingly at random. Plus, a new "Diverted Choice" concept.
Feb 12, 2026
23 min read
A new concept for magicians that will change the way you think about misdirection forever. Gaia explains all in this extensive edition.
Feb 5, 2026
Why do some magicians always get asked to perform again, and others are not? Practical advice for turning spectators into promoters.
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