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Tariff's Impact on the Magic Industry

Industry

Tariff's Impact on the Magic Industry

Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.

Giacomo Bigliardi
Secret Magic Products Story

Industry

Secret Magic Products Story

Famous magicians do not buy the same magic tricks as us. They have access to advanced, exclusive methods. We tracked down their creators.

Giacomo Bigliardi
The Future of the Magic Marketplace

Industry

The Future of the Magic Marketplace

Why Craig Petty could be the only frequent magic creator left. Looking at the future of the magic marketplace through the lens of growing wealth inequality.

Rory Adams

Take a Magic Show to the Edinburgh Fringe

Career

Take a Magic Show to the Edinburgh Fringe

Luke Oseland shares the best practical business for successfully taking your magic to the Edinburgh Fringe Festival.

Jordan Waller, Luke Oseland

The Secret Behind Performing Authentically

Gaia Elisa Rossi

The Trick That Cannot Be Explained, Again

Giacomo Bigliardi

Navigating Expectations in Magic

Giacomo Bigliardi

Secret Magic Products Story

Giacomo Bigliardi

Make a "Forced" Spectator Selection Seem Random

Rory Adams

The Art of Emotional Misdirection

Gaia Elisa Rossi

How to Get Asked to Perform More Magic

Giacomo Bigliardi

Magicians Should Use Time-Sensitive Tricks

Giacomo Bigliardi

The 20/60/90 Magic Show Rule

Stage

The 20/60/90 Magic Show Rule

Rory explains the simple yet effective overlay template you'll want to apply to every magic set and show.

Rory Adams
How to Make Your Magic Unforgettable

Performance

How to Make Your Magic Unforgettable

Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.

Gaia Elisa Rossi
Behind the Magic of Now You See Me 3

Media

Behind the Magic of Now You See Me 3

We spoke with magic consultant Ben Seidman about how the illusions were created—and what didn’t make it into the final cut.

Giacomo Bigliardi
How to Write a Derren Brown Show

Stage

How to Write a Derren Brown Show

For over twenty years, Derren and his team have perfected the formula for writing compelling magic shows. But what is his secret?

Giacomo Bigliardi

Debating the Mishear Convincer

Methods

Debating the Mishear Convincer

This magic principle seems to be beloved by magicians who use it, but what are its benefits, how does it work, and when should you use it.

Rory Adams
The Double Writing Method, Explained

Methods

The Double Writing Method, Explained

Learn a prediction trick with a floppy disc and dive into exactly what makes its double writing method so effective. Too many magicians do this wrong.

Rory Adams
The Equivoque Method, Explained

Methods

The Equivoque Method, Explained

Most magicians know about this force, but very few use it at its best. Learn the secrets that can make it unbeatable.

Giacomo Bigliardi
How Magicians Create False Memories

Methods

How Magicians Create False Memories

This might be the most underrated principle in magic. Use it to greatly improve your tricks and leave a long-lasting impression.

Gaia Elisa Rossi

A Starter Guide to Scripting Magic

Performance

A Starter Guide to Scripting Magic

A step-by-step strategy for shaping what you say, when you say it, and when to say nothing at all.

Giacomo Bigliardi
How to Guide Your Spectators' Choices

Performance

How to Guide Your Spectators' Choices

How to spot and rebalance spectator choices in any routine—plus a full, practical example you can try today.

Giacomo Bigliardi
Design Immersive Magic with the 5 Senses

Performance

Design Immersive Magic with the 5 Senses

Practical strategies to engage every sensory channel — and every spectator. The best magicians enhance their tricks with these tools.

Gaia Elisa Rossi
How to Make Your Magic Fit Any Room

Performance

How to Make Your Magic Fit Any Room

Whether you’re performing for one or one hundred, a routine can feel too small—or too big—if you don’t adapt it. Here’s how to make your magic fit the room.

Giacomo Bigliardi

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