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The Future of the Magic Marketplace

Why Craig Petty could be the only frequent magic creator left. Looking at the future of the magic marketplace through the lens of growing wealth inequality.

Take a Magic Show to the Edinburgh Fringe

Luke Oseland shares the best practical business for successfully taking your magic to the Edinburgh Fringe Festival.

Tariff's Impact on the Magic Industry

Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.

The 20/60/90 Magic Show Rule

Rory explains the simple yet effective overlay template you'll want to apply to every magic set and show.

How to Write a Derren Brown Show

For over twenty years, Derren and his team have perfected the formula for writing compelling magic shows. But what is his secret?

CLOSE-UP MAGIC TRICKS

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Learn The Peel Change DIY Card Magic Gimmick

This method can also be presented as a magic effect in and of itself. Learn how to apply it to your favourite card magic routines.

How to Make Any Prediction More Impressive

The same presentational technique works with mystery objects and object-to-impossible-location effects. Start using it today.

Learn the Perfect False Transfer Script

Copy this script, written with psychological principles, to convince spectators that the coin has truly disappeared.

FAMOUS MAGICIANS

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Is Anyone Actually Watching Penn & Teller: Fool Us?

Unpacking the timeline of the long-running magic reality competition show. How did it go from 4 million viewers to 0.5 per episode?

How to Write a Derren Brown Show

For over twenty years, Derren and his team have perfected the formula for writing compelling magic shows. But what is his secret?

The Max Major Kai Cenat Controversy

Trying to make sense of one magician's insane magic "prank" that caused major internet backlash. Spoiler: it makes no sense.

The Psychology Behind Blaine’s Cards Across

An analysis of the magician’s TV performance reveals a masterclass in commanding attention and triggering strong reactions.

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Explaining Split Reveals and FORM in Mentlism

This tool is one that top mentalists and mind readers rely on to enhance the way they reveal spectators' thoughts and choices. It's worth learning.

The Secret to Performing Great Magic on Bad Days

We've all been there, but how should you navigate it when you need to perform, but things are not going your way? Learn these psychological tools.

How to Make Your Magic Unforgettable

Gaia shares expert psychological secrets you can use to ensure your magic leaves a lasting impression with your audience.

MAGIC IN THE MEDIA

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Behind the Magic of Now You See Me 3

We spoke with magic consultant Ben Seidman about how the illusions were created—and what didn’t make it into the final cut.

Piff The Magic Dragon on Queer Eye

The cast of Netflix's Queer Eye just worked their magic on John van der Put - the guy in the dragon suit!

Casting Spectators for TV Street Magic

Discover how big-name magicians cast spectators for street magic shoots and how you can do the same too.

Shin Lim's AGT Video Crediting Controversy

Magicians were upset online when Shin performed to a song with playing-card lyrics — but he might not be the first to do it.

STAGE AND PARLOUR MAGIC

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An "Everyone Else Is in on It" Target Number Mentalism Trick

A new presentation for the classic number prediction demonstrates how you can make small changes to effects to make them your own.

The Parlour Magic Advice You Actually Need

Parlour magic has its own logic — and most performers miss it. Here's what close-up and stage experience won't teach you about parlour shows.

The 20/60/90 Magic Show Rule

Rory explains the simple yet effective overlay template you'll want to apply to every magic set and show.

MAGIC INDUSTRY

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Breaking the Thread: Mesika v. Penguin Magic, et al

A timeline of events, the lawsuit, and why this might impact the entire magic community.

Secret Magic Products Story

Famous magicians do not buy the same magic tricks as us. They have access to advanced, exclusive methods. We tracked down their creators.

Tariff's Impact on the Magic Industry

Top brands reveal how the magic trick industry really works—from supply chains and product trends to the pressures shaping its future.

The Real Story of Jerry's Nugget Cards [1]

The backstory, market value, key players, and the presumed missing 40,000 decks. Buckle up for one hell of a ride.

MAGIC METHODS

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Handling Magic Trick Outs Like a Pro

Gaia shares guidance on how to prepare "outs" and always be ready for anything that could go wrong during a magic performance.

Learn The Peel Change DIY Card Magic Gimmick

This method can also be presented as a magic effect in and of itself. Learn how to apply it to your favourite card magic routines.

You're Doing SvenPads Wrong

Advice for magicians when using SvenPads as a method based on ten years working with famous magicians.

Essential insights for dedicated magicians.

The Future of the Magic Marketplace

Take a Magic Show to the Edinburgh Fringe

Tariff's Impact on the Magic Industry

The 20/60/90 Magic Show Rule

How to Write a Derren Brown Show

CLOSE-UP MAGIC TRICKS

Learn The Peel Change DIY Card Magic Gimmick

How to Make Any Prediction More Impressive

Learn the Perfect False Transfer Script

FAMOUS MAGICIANS

Is Anyone Actually Watching Penn & Teller: Fool Us?

How to Write a Derren Brown Show

The Max Major Kai Cenat Controversy

The Psychology Behind Blaine’s Cards Across

PERFORMANCE INSIGHTS

Explaining Split Reveals and FORM in Mentlism

The Secret to Performing Great Magic on Bad Days

How to Make Your Magic Unforgettable

MAGIC IN THE MEDIA

Behind the Magic of Now You See Me 3

Piff The Magic Dragon on Queer Eye

Casting Spectators for TV Street Magic

Shin Lim's AGT Video Crediting Controversy

STAGE AND PARLOUR MAGIC

An "Everyone Else Is in on It" Target Number Mentalism Trick

The Parlour Magic Advice You Actually Need

The 20/60/90 Magic Show Rule

MAGIC INDUSTRY

Breaking the Thread: Mesika v. Penguin Magic, et al

Secret Magic Products Story

Tariff's Impact on the Magic Industry

The Real Story of Jerry's Nugget Cards [1]

MAGIC METHODS

Handling Magic Trick Outs Like a Pro

Learn The Peel Change DIY Card Magic Gimmick

You're Doing SvenPads Wrong