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7 min read Tricks

Ed Sheeran's Theory on Producing Magic Tricks

How to bring a trick idea to real life

Ed Sheeran's Theory on Producing Magic Tricks

I Wrote a Book About Magic Ideas

I was in Los Angeles, about to travel back for a television project when it suddenly canceled on us. That was that. It happens quite often in telly—three months worth of work gone overnight.

I turned to my iPhone notes in a moment of potential madness and compiled trick ideas into a book called Only Ideas. Geraint Clarke told me the book needed an intro section with some magic theory, so I wrote that and added it.

I spoke to some big magic companies who told me there was only a limited 100-300 magician market for a weird little book like this. I chose to self-produce, and at the time of writing, there are 1,434 magicians around the world with that little blue book. It even landed me a job working for Netflix. I am extremely grateful.

www.onlyideasbook.com

Here were my thoughts on ideas

  • 1 in 100 ideas will be good.
  • 1 in 1,000 ideas will be great.

You can never improve these ratios; you can only improve two things.

  1. Taste; How well can you identify a bad, good and great idea.
  2. Speed; How quickly can you power through the bad ideas to get to the good and great ones.

Ideas are worthless; execution is everything.

Share your ideas with everyone.