Ellusionist has become renowned for producing modern magic kits tailored to adult customers. You may also recognize them as a supporter of One Ahead, but it was our idea to write this article.
We believed the topic was worth discussing, so we asked them to share their insights. All of the product links below include a special affiliate discount.
To kick off 2025, Ellusionist made an unexpected move by releasing a kit designed to teach magic to kids: How To Read Minds: Kids Kit.
This caught our attention, as few magic companies consistently invest in creating new kits—especially for younger audiences. Ellusionist’s decision hints that they had a strong reason to shift focus.
It’s often said that today’s magic industry is flooded with an overwhelming number of tricks, released week after week at such a rapid pace that magicians struggle not only to learn them but even to keep track of their existence.
In this context, creating a product aimed at kids stands out as a smart move—both to differentiate from the competition and to expand the customer base by engaging young people who may develop a lasting interest in magic.
For Ellusionist CEO Geraint Clarke, this project also addressed a key issue: while many adult magicians recall owning a magic kit as children, few credit it as the catalyst for their passion.
Clarke believes this is because traditional kits often feature cheap, uninspiring props—think plastic cups and balls—that kids wouldn't feel comfortable bringing to school to impress their friends.
As he explains,
"We wanted to bring the same level of quality to the kids' space that we bring to the adult space when it comes to magic kits–and to give kids something that they can take to school."
The new kit includes props designed to look like everyday objects kids might carry at school, making them more accessible and performance-friendly. These include notepads, books, and even emoji cards.
