Skip to content
9 min read Tricks

The Psychology Behind Justin Willman’s Soda Trick

The viral comedy magic trick

Justin Willman magician holding top hat
Justin Willman
"Basically, the job of a magician is to do impossible things that challenge the nature of the universe. And I think some magicians buy into that perception a little too much. These days, that turns people off a bit. I’m not a wizard. I don’t have special powers. If I did, I would not be doing magic for a living!"

What better way to kick off a Justin Willman article than with his own words? We all know (and love) Justin Willman. Between Magic For Humans, his new The Magic Prank Show, and countless TV appearances, you’ve seen him everywhere.

When I watch Willman perform, two things always stand out: how incredibly friendly, witty, and likable he is, and just how ingenious his magic ideas are. But let’s go beyond his brilliant jokes and smooth tricks. Today, we’re diving into the psychology behind one of his most memorable routines: his Soda Trick on The Tonight Show Starring Jimmy Fallon.